WASHINGTON — You probably try to skip the ads on online videos, and Geico knows that. But, with its latest ad, you’ll likely keep watching. The pre-roll ad starts out with a family at a dinner table.

Citing the stat that one out of every three crashes is caused by distracted driving, Geico’s newest ad aims to find a solution that will finally get motorists off their smartphones. The answer?

Let's be honest, the best part about most ads on YouTube is when you get to click "Skip Ad" after five seconds. It seems like car insurance company Geico is trying to change that with a new ad that ...