As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

As digital audio continues to grow revenue for traditional broadcasters that take advantage of the medium, a new report shows brands are failing to maximize podcast advertising potential – with most ...

Apple’s effort at producing original podcast series must be going well. According to Bloomberg, Apple is interested in bringing ads to its “higher profile, narrative programming” for the first time.

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

SXM Media ad chiefs on why podcast ad spend still hasn’t hit its potential. SXM Media ad chiefs on why podcast ad spend still hasn’t hit its potential. Today, we’re mixing it up a bit. First off, I ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...